About Us

Memorial Wealth Group was founded on the principles of independent financial advice tailored to the unique needs of our customers, a 360-degree wealth management approach, integrity, and objectivity. We have been serving the financial needs of the Houston and New Orleans area for the past 20+ years and we are passionate about helping individuals, families and small business owners pursue their financial dreams.

We specialize in investment management, retirement planning, insurance needs, portfolio management, education planning, and estate planning.

We develop a long-term relationship with you based on integrity and trust and we work for you as we would for our own family. We listen to you and use a clear, easy-to-understand language. We are accessible and can meet when and where it’s convenient for you. As an independent financial advisory firm, we have the freedom to develop your financial plan and investment strategy without conflicts of interest. We offer a clear collaborative process and align our compensation with your long-term goals.

When you work with us, you have confidence and clarity. We focus on your finances so you can enjoy your life and do what you do best.

Check the background of investment professionals associated with this site on FINRA’s BrokerCheck.

Why Work With Us

Industry Experience
of 22+ years

Long-term relationship
based on integrity and trust

Custom-built
investment recommendations

Clear collaborative
process

Meet Our Team

Memorial Wealth Group President Lance J. Branch

Lance J. Branch

President, LPL Financial Planner

I’ve been a Financial Advisor for over 20 years. My first 6 years I worked for Edward Jones. In 2004, I realized that commission-based products were not in my clients’ best interest and I could better serve them as an independent Wealth Management Advisor. I value my independence and always act in my clients’ best interest offering them objective advice and developing a long-term relationship based on integrity and trust. I offer comprehensive financial planning and wealth management and have offices in New Orleans and Houston. I am also a Registered Principal with LPL Financial and supervise several other advisors.

I fell in love with investing when I got 10 shares of Disney stock as a Christmas present from my Grandpa in 1988. I would look up how much the price of the stock was in the newspaper each week to see how much it grew. I still have the original investment and have watched it grow over the past 30+ years. This became a life-long passion that I wanted to pursue as my career after I graduated from Christian Brothers University.

Together with my wife Natalia and our two kids, we’ve lived in New Orleans, The Netherlands and now Houston. In my free time, I enjoy traveling and have been to over 40 countries with my favorite place being Bali. I’m passionate about coaching kids basketball. I also enjoy BBQing and hiking.

Memorial Wealth Group Director of Business Development Natalia Branch

Natalia Branch

Director of Business Development

I’ve been in Finance my whole life and I’m passionate about partnering with the businesses and individuals to deliver value. Prior to joining Memorial Wealth Group, I worked for Shell across Trading, Upstream, Downstream and Corporate sectors as a Finance Manager, Group Reporting & Accounting Advisor, Process Owner, Global Advisor, and Accounting Analyst. Over my 15+ year career, I’ve worked in The Hague, New Orleans and Houston.

In my current role, I’m responsible for the design and implementation of the corporate strategy, branding, marketing, M&A, relationships management and company growth. I have an MBA, deep accounting expertise, experience leading diverse and virtual teams, passion for innovation and digitalization, and courage to lead change.

Outside of work, I enjoy traveling with my family, exploring our home state of Texas, riding a bike, doing yoga, and listening to audiobooks. My favorite places to visit include Glacier National Park, South Island of New Zealand, Morocco and Iceland.

Memorial Wealth Group Client Relations Manager Marilyn Poret

Marilyn Poret

Client Relations Manager

My name is Marilyn Poret. I am a Client Relations Manager and typically the first point of contact for our clients assisting them with all service needs. I handle all administrative duties including deposits, client requests, opening new accounts, completing asset transfers and corresponding with clients. In addition, I manage all day-to-day office tasks and compliance activities. I’ve been in this role since 2013 previously working for Progressive Insurance.

I’m committed to helping people and providing personalized service. My favorite part about my work is getting to know our clients on a personal level and building long-term relationships. I also enjoy learning and working through new challenges..

In my off time I enjoy sewing, crafting, and spending time with my family.